Why boAt's Aman Gupta Called His Next Bet OFF/BEAT

Aman Gupta's new venture OFF/BEAT raised ₹100 crore (~$10.7M) in a seed round led by Bessemer Venture Partners.

The name plays on 'beat' (his audio roots at boAt) and 'off-beat' — unconventional, not following the rhythm.

Reports peg the early valuation near ₹450 crore, unusually high for a pre-product company.

It is widely read as a venture studio: building and backing AI-and-content brands rather than one product.

Gupta announced it after stepping into a non-executive role at boAt, which is itself IPO-bound.