Bima Sugam: India's UPI Moment for Buying Insurance Arrives

Bima Sugam is a government-backed marketplace to buy, renew, switch and claim any insurance in one place.

Every policyholder gets a Bima Pehchaan ID — one Aadhaar/PAN-linked digital identity for all policies.

Phased 2026 rollout: motor first, then health, then life; expect early bugs and limited product choice.

No middleman commission baked into the platform itself, which should pull down some premiums over time.

It complements your agent and existing apps — you don't lose your current policies or advisor.