Ekta Kapoor's K Obsession and the Numerology of Stardom

Ekta Kapoor's superhit serials almost all begin with the letter K, picked on numerologist advice

Numerology assigns numbers to letters; tweaking a name's total is said to shift its 'vibration'

Stars like Ajay Devgn, Tusshar Kapoor, Suniel Shetty and Karisma Kapoor respelled names for luck

The Jumaani family turned celebrity numerology into a recognised Bollywood business

There's no scientific proof numbers cause hits — talent, timing and marketing still do the heavy lifting