Startup Rebrands 2026: What India's New Brand Names Mean

OYO's parent rebrand to Prism signals a house-of-brands story ahead of a multi-billion-dollar IPO

Mensa Brands became BRND.ME — a domain-style name built for a digital, ownable identity

Boult turned into GoBoult after a trademark clash with rival boAt

A name change is often an IPO-grooming move, not just a logo refresh

Registering a trademark in India costs ₹4,500 per class online for startups, ₹9,000 for companies

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