Kajal Raghwani's '70% Shooter' and Bhojpuri's Gun-Song Habit

'70% Shooter' is a new Bhojpuri Maghi-season release featuring Kajal Raghwani and singer Raushan Rohi

Maghi songs are a Magh-month tradition that now lives almost entirely on YouTube

Bhojpuri's 'shooter' bravado lyric is a recurring, much-criticised formula

Regional-language music is one of YouTube India's biggest, least-noticed engines

The genre's audience sits largely in Bihar, eastern UP and the migrant diaspora

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