How a Bhojpuri Song Title Like '6 Goli Marab Nathuniya Pa' Conquers YouTube

'6 Goli Marab Nathuniya Pa' is a new Khesari Lal Yadav track climbing YouTube's trending charts

The 'goli' in the title is romantic wordplay about a nose-ring, not violence

Bhojpuri music is one of YouTube India's biggest unmeasured economies, built on weddings and DJ season

Provocative titles are a deliberate engineering choice to win the algorithm's first few seconds

Critics keep raising questions about lyrics and how women appear in these videos

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