When Does a Movie Hit OTT? India's 8-Week Window Decoded

Most Hindi theatrical hits now stream on OTT roughly 8 weeks (56 days) after release.

The 8-week gap is an industry pact, not a law — multiplexes can refuse films that break it.

South Indian films often run shorter 4-week windows; Malayalam films sometimes run longer.

Many windows are now performance-based: hits stay in cinemas longer, flops stream sooner.

OTT and satellite rights are often pre-sold, recovering big chunks of the budget before release.