When Does a Movie Hit OTT? India's 8-Week Window Decoded

Hindi films now wait ~8 weeks (56 days) after theatrical release before OTT; the South often uses 4 weeks.

It's not a law — multiplex chains simply refuse to screen films that won't honour the window.

Big-screen tentpoles can stretch the window; flops sometimes pay a penalty to stream early.

To estimate any film's OTT date, add 8 weeks to its release and watch for the platform's logo reveal.

Theatrical, satellite and OTT rights are sold separately — the window protects the first revenue stream.