OTT Release Window: When a Film Hits Streaming in India

Big theatrical films now follow a roughly 8-week gap between cinema and OTT in India.

A film's money is split into three buckets: theatrical, satellite (TV) and digital (OTT) rights.

Pre-sold digital rights mean a film can profit before a single ticket is sold.

Watch the 'streaming from' caption, not the trailer, to predict the real OTT date.

Smaller films and flops often jump to OTT fast; mega-hits hold the window longer.