Personality Rights: Why Stars Now Sue to Own Their Face

Personality rights let a star control commercial use of their name, face, voice and catchphrases.

Aishwarya Rai, Jackie Shroff, Anil Kapoor and Arijit Singh have all won protective court orders since 2023.

India has no dedicated statute — courts build the right from privacy, trademark and passing-off law.

AI deepfakes and voice clones are the main reason filings have spiked, often via John Doe orders.

Fan art, memes and reviews are usually fine; selling merch or AI clones with a star's face is not.