Prism IPO: Why OYO Rebranded Its Parent Before Listing

As India's startup IPO pipeline thickens for 2026, one of the most closely watched names on the runway no longer answers to the brand that made it famous.

The most striking thing about the rebrand is the imagery the company built it on.

The name was not dreamed up in a boardroom alone.

Crucially, OYO itself is not going anywhere.

The logic of the prism becomes obvious once you see the portfolio it now houses.