Quick Commerce in India: Inside the 10-Minute Delivery War

Five years ago, the idea that a tube of toothpaste or a tub of ice cream could reach your door faster than you could find your slippers sounded absurd.

The model is deceptively simple.

The numbers explain why investors fell in love.

Blinkit's lead is built on density.

Zepto, meanwhile, is the romance of the sector.