Sai Pallavi Style File: How No-Makeup Became Iconic

Sai Pallavi's signature is anti-glamour: handloom sarees, natural curls and bare skin

She built a brand on saying no to fairness creams and heavy red-carpet styling

Her go-to wardrobe leans on cotton, Kanjeevaram silk and labels like Label Earthen

The 'girl-next-door' uniform makes her instantly recognisable and endlessly copied

Ramayana's Sita is poised to push her minimalist aesthetic to a national stage

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