Sai Pallavi's Style File: The Anti-Glamour That Became Iconic

Sai Pallavi's signature is handloom silk and Kerala kasavu sarees with almost no makeup.

She built her image around natural curls, bare skin and minimal jewellery, not red-carpet gowns.

Reports say she turned down a Rs 2 crore fairness-cream ad, cementing her 'as I am' brand.

Labels like Label Earthen and small weaver studios sit at the centre of her wardrobe.

She plays Sita in Nitesh Tiwari's 'Ramayana' opposite Ranbir Kapoor, raising her national profile.

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