When Does a Movie Hit OTT? India's Streaming Window Decoded

India's theatrical-to-OTT window has shrunk from 8 weeks to roughly 4-5 weeks for most films

There is no single legal rule — the window is set film-by-film in private contracts

Big hits get longer theatrical exclusivity; weak openers are rushed online faster

A satellite TV premiere usually follows the OTT drop, not the other way round

Watch the digital-rights announcement and box-office trend to predict a release date

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