Advance Booking Open: Inside the Reel Ritual Varun Dhawan Just Made Viral

Varun Dhawan's June 1 reel shouting 'ADVANCE BOOKING OPEN' has racked up huge engagement and reshared chatter.

Advance booking numbers are now treated as an unofficial verdict days before release.

The reel is a marketing format: star-fronted, loud, designed to trigger FOMO and early ticket buys.

Pre-sales favour big stars and tentpoles; smaller films rarely get the same first-day surge.

Watch early-window sales, regional spread and reviews to see if the hype converts to footfalls.

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