Vijay Deverakonda's Style File: How Rowdy Became a Brand

Vijay Deverakonda turned his 'Rowdy' screen persona into a real clothing label launched in 2018

He mixes street-style basics with high fashion from Anamika Khanna, Anita Dongre, Abhinav Mishra and Karan Torani

His signature moves: asymmetric kurtas, draped dhotis, bandhgalas, man bun and going barefoot or in Kolhapuris

Stylists Harmann Kaur and Shravya Varma shape most of his standout looks

His February 2026 wedding to Rashmika Mandanna, dressed by Anamika Khanna, became a menswear reference point