Vijay Deverakonda Style File: The Rowdy Who Rewrote Red-Carpet Rules

Vijay Deverakonda built a fashion identity on 'don't try hard' — comfort fused with deliberate rebellion.

His own label Rowdy Wear, launched in 2018, turned the lungi and street tee into a style statement.

Designers like Anamika Khanna, Abhinav Mishra, Anita Dongre and Varun Bahl power his ethnic and suited looks.

Going barefoot or wearing a checkered lungi to launches became his signature anti-glamour move.

Stylist Harmann Kaur helps him stand out by leading with personality over trend-chasing.

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