Babuaan: Why Pawan Singh's Bhojpuri Hit Owns YouTube

Babuaan teams Bhojpuri Power Star Pawan Singh with singer Shilpi Raj and actress Chandani Singh.

The track is climbing YouTube trending, a space Bhojpuri music routinely dominates in India.

"Babuaan" leans on a swaggering landed-gentry persona that is a recurring Bhojpuri pop theme.

Bhojpuri's YouTube power comes from a huge Hindi-belt audience that consumes music on mobile video.

Critics flag formula and objectification, even as the genre out-streams many mainstream releases.