Xerxes Desai: The Titan Man Whose Other Dream Was Cities

Xerxes Desai was Titan's first MD and the brain behind both Titan watches and Tanishq jewellery

The viral clip is an IIHS interview where he speaks as its Vice-Chairperson, not as a watch tycoon

His lesser-known passion was Indian cities — from the New Bombay project to the National Commission on Urbanisation

He coined the name 'Tanishq' himself and pushed brand-led, design-first thinking in 1980s India

Desai died in June 2016; the clip is resurfacing as a reminder of a quieter, civic legacy